In real and personal for the first time in three years, comic con doesn’t really start until Thursday, but the battle lines have already been drawn on the streets of San Diego and beyond with billboards, train decals and banners.
Amazon Prime Videos The Lord of the Rings: The Rings of PowerAMC departs the Walking DeadMarvel/Disney+ is imminent She-Hulk: Lawyer and Paramount+ are constantly expanding star trek Universe is well positioned to capture the attention of the estimated 120,000+ visitors this year. Check out our gallery above of the best marketing and interactive efforts for SDCC 2022.
Off the beaten path through the Gaslamp Quarter and elsewhere, however, the big winner for hearts and eyeballs is clearly HBO house of the dragon. Snapping a crux the Walking Dead has held the August 21 debut for a number of years game of Thrones Prequel is on the hotel keycards that thousands of SDCC attendees will be clutching during the confab.
Step into the gilded shoes that Have Strolled through past Comic-Cons during its eight-year run, the series created by George RR Martin, Ryan Condal, and Miguel Sapochnik is set 200 years before the onset of winter Have, has a panel discussion in Hall H as a coming-out party in the late morning of July 23rd house of the dragon The panel’s PR peddler is clearly using the confab as a launch pad for a near-relentless campaign leading up to next month’s much-anticipated premiere.
Still, to up the ante in a small-screen matchup between Martin and Tolkien, mega-budget Prime Videos developed JD Payne and Patrick McKay Rings of Power will be front and center for each of the crowd entering the convention center. Banners for the fantasy TV series were wrapped in rows around the security detectors at each door and gate of the SDCC.
In fact, it appears Prime Video has SDCC branded all of its trains that carry people in and out of downtown San Diego. In that sense, the closest comparison is the dominance of Marvel and its August 17 launching Tatiana Maslany-Mark Ruffalo She Hulk Series has on the official SDCC banners lining the streets leading to the convention center.
Perhaps a nod to the raging streaming wars, AppleTV+ has a looming presence for its shows, with big ads for the Emmy nominees severance pay all over the front of the hip Hard Rock Hotel. That’s very different from Netflix’s SDCC street presence, which seems to be mostly limited to the Russo Brothers The gray man. The action film, starring Ryan Gosling and SDCC alumnus Chris Evans, is currently available in limited theatrical release and will hit streams on July 22nd.
There are other spin-offs in the landscape, starring ABC’s Niecy Nash The Beginner: Federal Agencies prominently on the side of Petco Park, directly across from the train tracks of the sprawling San Diego Convention Center. Also staying in the world of television, NBC’s Raymond Lee star reboot of quantum leap has an interactive ad in front of the convention center as part of NBCUniversal’s overall effort. time travel drama La Breaback for a second season this fall on the Comcast-owned network, has planted his own banner on the lawn next to the convention center, which always looked to us like a crashed spaceship.
Plus, Fox Animation, which has traditionally cast a large shadow over the SDCC with its well-placed hotels, is bringing a touch of ancient Greece to modern-day San Diego. Located on the front of the hotel adjacent to the Convention Center, the premier property created by Dan Harmon Krapopolis settles into the Children’s Museum Park within javelin throw of the confab with an interactive display for the toon show.
Whether you’re already arriving at SDCC or following the action from afar for the rest of this week, check out our gallery of marketing efforts. Comic-Con 2022 will take place Thursday through Sunday, July 21-24, and the Deadline team will be reporting en masse over the next few days.
Also due to the fact that the covid Pandemic is far from over and surging again in Southern Californiamust be provided by everyone attending SDCC 2022 Proof of vaccination or a recent negative test result. Also, “all groups of attendees, including but not limited to exhibitors, guests, staff, press, professionals, volunteers and cosplayers” will be required to wear masks during their time at the convention center.